In 2010, an animated web series was developed and released on YouTube. It has resulted in the production and release of a number of direct-to-videos, some of which have been broadcast as television specials and films on Nickelodeon. The web series and videos serve as a platform to launch new doll characters. In 2015, the series released a reboot and origin story called Welcome to Monster High, using new face molds, movie animation, a slogan ("How Do You Boo?"), and the song "This Is How We Boo", performed by Jordin Sparks.