Alongside fellow YouTubers Joe Sugg and Alfie Deyes, Butler starred in an episode of the British television show Release the Hounds. Their episode aired on 2 March 2017. He also starred in many episodes of Saturday Night Takeaway alongside Deyes. Also in 2016, Butler was a contestant on Celebrity MasterChef, but got eliminated in the quarterfinals. In 2017, Butler appeared on Good Morning Britain alongside fellow YouTuber Louise Pentland, giving tips on how to become a successful YouTuber.