Blue Fire opened as part of the first phase in a new Iceland-themed area of Europa-Park, which expands the park's overall area from 70 to 85 hectares. Europa-Park's directors, Roland and Jürgen Mack, broke ground on the new Iceland area in June 2008. Europa-Park started posting teasers for Blue Fire on their website in July 2008. The teasers made reference to the coaster's acceleration, inversions, energy, and Iceland theme. In August 2008, the park released an animated teaser, again showing the Iceland theme, along with the train traversing part of the ride's layout.