In September 2009 Black Veil Brides signed with the independent label StandBy Records. The writing process for a tour and a record began immediately. In 2009 they released their first music video for "Knives and Pens", which to date has garnered over 200 million views. The band embarked on their first US tour, titled "On Leather Wings". Their debut album, We Stitch These Wounds, was released July 20, 2010 and sold over 13,000 copies in its first week, ranking at No. 36 on the Billboard Top 200 chart and No. 1 on the Billboard Independent chart. The band's second studio album, Set the World on Fire, was released on June 14, 2011 through Lava Music/Universal Republic Records. The band's third album, Wretched and Divine: The Story of the Wild Ones, was released on January 8, 2013. Their fourth self-titled album was released on October 27, 2014. Their fifth album Vale was released January 12, 2018.